Just in the beginning of May, the multinational footwear and apparel goliath Nike released a short video advertisement on YouTube and on television titled “Play New”, which showcases a series of athletes making mistakes or falling in their respective activities or sports. …

With the upcoming release of Disney’s Cruella slated for theaters and the Disney+ streaming service’s Premier Access on May 28th (Zemler, 2021), a clearly established social media marketing campaign must be implemented and ran on key platforms for the film’s pre-release phase, its release phase during the period it is…

It is high time businesses begin to see just how important a proper social media code of ethics is even if they don’t have social media pages. According to Cliff Lampe and Nicole B. Ellison (2016), while 51% of Americans state their workplace has rules regarding the use of social…

Imagine a documentary film which captures a group of highly creative and skilled entrepreneurs discussing their technological innovations and their long-term effects worldwide, sharing key insight and their thoughts on their creations. That is the basis for the Netflix docudrama “The Social Dilemma” (2020), but the end result of the…

The year is 2021, and social media marketing is bigger than ever. We all have that one friend who has a ton of influencers and who tends to be labeled “influencers”, albeit some do it in joke. By now, the term “influencer” has been thrown around a lot, but many…

One of the more fun and simple ways of showcasing your love for a particular series, movie, game, or your decorative and creative side is through merchandise. This can be any product, from stickers, neon lights, and posters to t-shirts, bags, and phone cases; the options are truly endless, and…

Fast and free shipping, discounts, and award-winning movies and series are the main features that drive Amazon Prime, Amazon’s membership service which plays a vital part in their mission “to be Earth’s most customer-centric company” (Amazon, n.d.). Amazon is constantly working on polishing their Prime service in order to stay…

Welcome to the #LakersFamily! Hi, and welcome! We hope you’re as excited to join our world-renowned organization as we are to have you! As you’re well aware, you are now a part of our Instagram team for the Los Angeles Lakers, the legendary NBA basketball team for Los Angeles, CA…